1. OUR APPROACH TO PRIVACY
1.3 we is the data controller of the personal information we hold about you.
2. PERSONAL INFORMATION WE COLLECT ABOUT YOU AND HOW WE USE IT
Personal information we collect from you directly
2.1 We collect personal information that you voluntarily submit directly to us when you use our Service. This can include information you provide to us when you register for an account and user profile, fill in a form on our Service, create or edit your user profile on the Service, correspond with us by phone, e-mail or otherwise, subscribe to our mailing lists, newsletters or other forms of marketing communications, respond to a survey, enter a promotion, or use some other feature of our Service.We may also collect personal information from third parties, such as social networks.
2.2 We will indicate to you where the provision of certain personal information is required in order for us to provide you certain features of the Service. If you choose not to provide such personal information, we may not be able to provide the Service to you or respond to your other requests.
2.3 The list below sets out the categories of personal information we collect about you and how we use that information:
Contact and profile information. Personal information, such as your name, username, phone number, address, e-mail address, profile picture and personal information contained in your bio.
Comments, chat and opinions. When you contact us directly, e.g. by email, phone or when you complete an online form or participate in an online forum or chat, we will record your comments and opinions.
Payment and transaction information. Information such as items purchased, date and time of your transaction, and payment information, such as your credit card or bank account details.
Preferences. Preferences set for notifications, marketing communications, how our website is displayed and how you use the Service.
2.4 We may use this information to:
(a) allow you to log in to and use certain features of the Service, create a profile for you on the Service, and to operate, maintain and provide to you the features of the Service;
(b) facilitate the shipment of products ordered through the Service;
(c) communicate with you including sending service-related communications (such as statements, invoices and solicited marketing communications) and unsolicited marketing communications in accordance with your preferences;
(d) provide customer support and deal with enquiries and complaints made by or about you relating to the Service;
(e) inform our advertising and marketing, and the development of new products and features available through our Service, or to otherwise monitor and improve our Service; and
(f) detect and prevent fraud.
2.5 The processing of the above personal information is necessary for:
(a) the performance of a contract with you and to take steps prior to entering into a contract; and
(b) our legitimate interests, namely administering, tailoring and improving the Service, informing our direct marketing, communicating with users.
Personal information we collect from third parties
2.6 From time to time, we may receive information about you from third parties and other users:
Information obtained from third parties. We may obtain information from third parties to enhance or supplement our existing user information. We may also collect information about you that is publicly available. We may combine this information with the information we collect from you directly. For example, we may obtain information when you log in through a third-party social network or authentication service, such as Facebook or Google.
Information provided by social networks you connect to our Service. If you connect a social network, such as Facebook, to our Service we will collect personal information from the social network in accordance with your privacy settings on that social network. These services will authenticate your identity and provide you the option to share certain personal information with us, which could include your name, email address, address book and contacts, or other information.
Similarly, when you interact with us through a social media site or third-party service, such as when you like, follow, or share our content on Facebook, Twitter, Pinterest, Instagram, or other sites, we may receive information from the social network, including your profile information, picture, user ID associated with your social media account, and any other information you permit the social network to share with third parties.
The data we receive is dependent on your privacy settings with the social network. You should always review and, if necessary, adjust your privacy settings on third-party websites and services before linking or connecting them to our website or Service.
2.7 We may use this information to:
(a) authenticate your identity, allow you to access and use certain features of the Service and to create a public profile for you; and
(b) inform our advertising and marketing, and the development of new products and features available through our Service, or to otherwise monitor and improve our Service.
2.8 If you permit the third-party social network to share your friends list or address book with us, we may use this information to let you know what your friends are doing on our Service and to let your friends know what you are doing on the Service.
2.9 The processing of personal information we collect about you from third parties is necessary for:
(a) the performance of a contract and taking steps prior to entering into a contract;
(b) our legitimate interests, namely to tailor our Service to the user and to inform our marketing and product development.
Personal information we collect about you automatically
2.10 We also automatically collect personal information indirectly about how you access and use the Service and information about the device you use to access the Service. The list below sets out the categories of personal information we collect about you automatically and how we use that information:
Information about how you access and use the Service. For example, the website from which you came and the website to which you are going when you leave our website, how frequently you access the Service, the time you access our Service and how long you use it for, the approximate location that you access the Service from, whether you access the Service from multiple devices, and other actions you take on the Service.
Information about your device. We also collect information about the computer, tablet, smartphone or other electronic device you use to connect to our Service. This information can include details about the type of device, unique device identifying numbers, operating systems, browsers and applications connected to our Service through the device, your Internet service provider or mobile network, your IP address and your device’s telephone number (if it has one).
2.11 We may use the information we collect automatically to present the Service to you on your device and to determine products and services that may be of interest to you for marketing purposes. We may also use the personal information we collect from you to monitor and improve the Service and business, and to help us to develop new products and services.
2.12 The processing of the personal information we collect from you automatically is necessary for our legitimate interests, namely: to tailor the Service to the user and to improve the Service generally; to monitor and resolve issues; for marketing purposes; to communicate with users; to contact users; and for the detection and prevention of fraud.
All personal information
2.13 We may link or combine the personal information we collect about you and the information we collect automatically. This allows us to provide you with a personalised experience regardless of how you interact with us.
2.14 We may anonymise and aggregate any of the personal information we collect (so that it does not directly identify you). We may use anonymised information for purposes that include testing our IT systems, research, data analysis, improving our Service and developing new products and features. We may also share such anonymised information with others.
2.15 The processing of personal information in this way is necessary for our legitimate interests, namely to monitor and improve our Service.
3. The recipient of your personal information
3.1 In accordance with the requirements of our usage, in addition to the recipients identified in Annex 1 and Annex 2, we may also share your personal information with:
(a) Merchants. When you purchase products from third parties through our services, your personal information may be disclosed to third parties in order to process and fulfill your order.
(b) Community. When you post user content on our services, such as your profile information, questions or comments, other users of our service will be able to see this content.
(c) Service providers and consultants. Third-party vendors and other service providers that provide services to us or on our behalf, may include transportation and logistics services, identify and provide targeted advertising, provide mail, email or chat services, tax and accounting services, payment processing, data enhancements Service, fraud prevention, web hosting or providing analytics services.
(d) Select a third party. We may share your personal information with third parties to the extent that you request or authorize us to do so, such as the social network to which you connect to us or the other party from which you wish to receive information and marketing information about the product or service. You may be interested
(e) Buyers and third parties related to commercial transactions. Personal information may be disclosed to third parties in transactions, such as mergers, sale of assets or shares, restructuring, financing, change of control or acquisition of all or part of our business.
(f) Law enforcement, regulatory agencies and other parties for legal reasons. Third parties required by law or we reasonably believe that such conduct is necessary to (a) comply with reasonable legal and law enforcement requirements; (b) enforce our terms of service or protect the security or integrity of our services; and/or (c) exercise or protect us, the rights of our users or others, property or personal safety.
4. Marketing communication
4.1 What kind of email do you send to the customer?We send email content to our customers that may include following:Transaction mail, Shipping notification, Weekly deal, Promotion, Activity.To this end, we will use the personal information we collect about you to send you information and updates about the products you have requested or products that you show interest in our services. Most of the emails we send are sent by e-mail.
4.2 If you are in the European Economic Area ("EEA"), we will only send you marketing information with your consent. If you do not wish to receive us, you can tell us by selecting some of the boxes on the form we use when we first collect your contact information or reject or withdraw your consent.
5. STORING AND TRANSFERRING YOUR PERSONAL INFORMATION
5.1 Retention periods. We will store payment and transaction information for up to 6 years from the date of your purchase. For all other categories of personal data, we will store it for no longer than necessary for the purposes set out above and in accordance with our legal obligations and legitimate business interests.
5.2 Security. We implement appropriate technical and organisational measures to protect your personal information against accidental or unlawful destruction, loss, change or damage. All personal information we collect will be stored on our secure servers, and all transfers of personal information will be protected by TLS encryption technology. We will never send you unsolicited emails or contact you by phone requesting your account ID, password, credit or debit card information or national identification numbers.
5.3 International Transfers of your Personal Information. As we are located in the USA, any information you provide will initially be collected and stored in the USA. If you are in the EU or EEA, this may mean that your personal information will be stored in a jurisdiction that offers a level of protection that may, in certain instances, be less protective of your personal information than the jurisdiction you are typically resident in.
5.5 Privacy Shield. We comply with the EU-U.S. Privacy Shield framework and Swiss-U.S. Privacy Shield framework as set forth by the U.S. Department of Commerce regarding the collection, use and retention of personal information received from European Union countries and Switzerland (the "Privacy Shield"). We have certified that we adhere to the Privacy Principles of notice, choice, accountability for onward transfer, security, data integrity, purpose limitation, access, and recourse, enforcement and liability ("Principles"). If there is any conflict between the policies in this policy and the Principles, the Principles shall govern. To learn more about Privacy Shield, please visit the U.S. Department of Commerce Privacy Shield website: https://www.privacyshield.gov/. For more information regarding our Privacy Shield certification, please see our Privacy Shield Privacy Statement addendum.
6. YOUR RIGHTS IN RESPECT OF YOUR PERSONAL INFORMATION
6.1 In accordance with European Union privacy law, if you are in the EEA you have the following rights in respect of your personal information that we hold:
(a) Right of access. You have the right to obtain:
(i) confirmation of whether, and where, we are processing your personal information;
(ii) information about the categories of personal information we are processing, the purposes for which we process your personal information and information as to how we determine applicable retention periods;
(iii) information about the categories of recipients with whom we may share your personal information; and
(iv) a copy of the personal information we hold about you.
(b) Right of portability. You have the right, in certain circumstances, to receive a copy of the personal information you have provided to us in a structured, commonly used, machine-readable format that supports re-use, or to request the transfer of your personal data to another person.
(c) Right to rectification. You have the right to obtain rectification of any inaccurate or incomplete personal information we hold about you without undue delay.
(d) Right to erasure. You have the right, in some circumstances, to require us to erase your personal information without undue delay if the continued processing of that personal information is not justified.
(e) Right to restriction. You have the right, in some circumstances, to require us to limit the purposes for which we process your personal information if the continued processing of the personal information in this way is not justified, such as where the accuracy of the personal information is contested by you.
(f) Right to object. You have a right to object to any processing based on our legitimate interests where there are grounds relating to your particular situation. There may be compelling reasons for continuing to process your personal information, and we will assess and inform you if that is the case. You can object to marketing activities for any reason.
6.3 You also have the right to lodge a complaint to your national data protection authority. Further information about how to contact your local data protection authority is available at http://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm.
7. COOKIES AND SIMILAR TECHNOLOGIES
7.2 Cookies are pieces of code that allow for personalisation of our website experience by saving your information such as user ID and other preferences. A cookie is a small data file that we transfer to your computer's hard disk for record-keeping purposes.
7.3 We use the following types of cookies:
(a) Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.
(b) Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily. We may use third-party analytics tools such as Google Analytics, to help us measure traffic and usage trends for the Online Services and to understand more about the demographics of our users. You can learn more about Google’s practices at http://www.google.com/policies/privacy/partners, and view its currently available opt-out options at https://tools.google.com/dlpage/gaoptout.
(c) Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
(d) Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it, and the marketing messages we send to you more relevant to your interests. We may also share this information with third parties who provide a service to us for this purpose.
(e) Third party cookies. Please be aware that advertisers and other third parties may use their own cookies tags when you click on an advertisement or link on our website. These third parties are responsible for setting out their own cookie and privacy policies.
7.5 We also use clear gifs in HTML-based emails sent to our Customers to track which emails are opened and which links are clicked by recipients. The information allows for more accurate reporting and improvement of our Service. You can set your e-mail options to prevent the automatic downloading of images that may contain these technologies that would allow us to know whether you have accessed our e-mail and performed certain functions with it.
7.6 If you would like to find out more about cookies and other similar technologies, please visit www.allaboutcookies.org or the Network Advertising Initiative's online sources at www.networkadvertising.org.
7.7 Deleting or blocking cookies may not be effective for all types of tracking technologies, such as Local Storage Objects (LSOs) like Flash objects or HTML5.
7.8 We are unable to respond to Do Not Track signals set by your browser at this time.
8. INTEREST BASED ADVERTISING
8.1 We participate in interest-based advertising and use third party advertising companies to serve you targeted advertisements based on your browsing history. We permit third party online advertising networks, social media companies and other third party services to collect information about your use of our Service over time so that they may play or display ads on our Service, on other websites, apps or services you may use, and on other devices you may use.
8.2 Typically, though not always, the information used for interest-based advertising is collected through cookies or similar tracking technologies. We and our third party partners use this information to make the advertisements you see online more relevant to your interests, as well as to provide advertising-related services such as reporting, attribution, analytics and market research.
8.3 We may also use certain forms of display advertising and other advanced features through Google Universal Analytics, such as Remarketing with Google Analytics, Google Display Network Impression Reporting, the DoubleClick Campaign Manager Integration, and Google Analytics Demographics and Interest Reporting. These features enable us to use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the Doubleclick advertising cookie) or other third party cookies together to inform, optimise, and display ads based on your past visits to the Service. You may control your advertising preferences or opt-out of certain Google advertising products by visiting the Google Ads Preferences Manager, currently available at https://google.com/ads/preferences or by vising NAI’s online resources at http://www.networkadvertising.org/choices.
8.4 To learn about interest-based advertising and how you may be able to opt-out of some of this advertising, you may wish to visit:
(a) the Network Advertising Initiative’s online resources, at http://www.networkadvertising.org/choices;
(b) the DAA’s resources at www.aboutads.info/choices; and/or
(c) Your Online Choices at www.youronlinechoices.com/uk.
Please note that opting-out of receiving interest-based advertising through the NAI’s and DAA’s or Your Online Choices online resources will only opt-out a user from receiving interest-based ads on that specific browser or device, but the user may still receive interest-based ads on his or her other devices. You must perform the opt-out on each browser or device you use.
8.5 Some of these opt-outs may not be effective unless your browser is set to accept cookies. If you delete cookies, change your browser settings, switch browsers or computers, or use another operating system, you will need to opt-out again.
9. LINKS TO THIRD PARTY SITES
Our Service may, from time to time, contain links to and from third party websites, including those of other users, our partner networks, advertisers, partner merchants, news publications, retailers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for their policies. Please check the individual policies before you submit any information to those websites.
10. OUR POLICY TOWARDS CHILDREN
10.1 Our Service is not directed at persons under 15 and we do not knowingly collect personal information from children under 15. If you become aware that your child has provided us with personal information, without your consent, then please contact us using the details below so that we can take steps to remove such information and terminate any account your child has created with us.
11. CHANGES TO THIS POLICY
12. NOTICE TO YOU
13. CONTACTING US
smsl-topping Privacy Shield Statement For EU and Swiss Personal Data Transferred to the US
To learn more about the Privacy Shield program, and to view our certification page, please visit https://www.privacyshield.gov/.
This Statement applies to any personal information received by smsl-topping from the European Union or Switzerland in reliance on Privacy Shield.
smsl-topping Data Processing Activities
Choice. We will provide an individual opt-out or opt-in choice before we share their data with third parties other than our agents and service providers, or before we use it for a purpose other than it was originally collected or subsequently authorized. Please note that data sharing only takes place after an active opt-in using functionality within the Service. To limit the use and disclosure of your personal information, please submit a written request to smsl-topping Support.
4.Security. We take reasonable and appropriate measures to protect personal information from loss, misuse and unauthorized access, disclosure, alteration and destruction. We have implemented appropriate physical, electronic and managerial procedures to help safeguard and secure personal information from loss, misuse, unauthorized access or disclosure, alteration or destruction.
5.Data Integrity and Purpose Limitation. We will process personal information in a manner that is compatible with and relevant to the purpose for which it was collected or authorized by individuals. To the extent necessary for those purposes, we will take reasonable steps to ensure that personal information is accurate, complete, current and reliable for its intended use.
6.Access. EU and Swiss individuals have the right to reasonable access to the personal information about you that we hold. On request, we will also take reasonable steps to correct, update, amend or delete any information that is demonstrated to be inaccurate, except where the burden or expense of doing so would be disproportionate to the risks to your privacy in the case in question or where the rights of third parties would be violated.
An individual who seeks access, or who seeks to correct, amend, or delete inaccurate data, should direct their query to smsl-topping Support. If requested to remove data, we will respond within a reasonable timeframe.
7.Jurisdiction and Enforcement. As part of our participation in Privacy Shield, we are subject to the investigatory and enforcement powers of the US Federal Trade Commission.
8.Lawful Requests. smsl-topping may be required to disclose personal information in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.
9.Contact smsl-topping and Recourse
In compliance with the Privacy Shield Principles, smsl-topping commits to resolve complaints about your privacy and our collection or use of your personal information transferred to the United States pursuant to Privacy Shield. If you have any questions about this Statement or the information that we collect from you in reliance on Privacy Shield, please contact us at smsl-topping Support.
In the event that you are concerned about how personal information you have provided to smsl-topping has been used, please address your inquiry or complaint first to us at the address listed above.smsl-topping takes all concerns about privacy and use of personal information very seriously, and shall endeavor to reply to you within 45 days of receiving a complaint.
If we fail to respond within that time, or if our response does not adequately address your concerns, you may submit your complaint free of charge to JAMS, Airtime’s designated Privacy Shield dispute resolution provider, using this link: https://www.jamsadr.com/file-an-eu-us-privacy-shield-or-safe-harbor-claim.
If your Privacy Shield complaint cannot be resolved through the above channels, under certain conditions, you may invoke binding arbitration for some residual claims not resolved by other redress mechanisms. See Privacy Shield Annex 1 at https://www.privacyshield.gov/article?id=ANNEX-I-introduction.
Last Updated: March 10th, 2019